Wisdom of the Crowd or Stupidity of the Masses

by Andy Habermacher | 2021 Apr 29 | Business Brains, Decision Making, Organisational Leadership, Senior Leadership, Team Leadership

Recently many forms of crowd sourcing have moved into the mainstream. It has also become understood that innovation is a collaborative process and companies have aimed to take advantage of this. Group intelligence is therefore on the rise. But what does the science say about this – we know that groups can collectively make better decision than experts, but they can also move as mindless herds with terrible consequences. This month I break down when crowds can be wise and stupid . . .

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