Business and executives in those businesses are more than keen to get a competitive advantage. To this end they invest heavily in technology and getting the right people to do the job.
But, I am sure, we are all more than aware that the work environment is also crucial to high performance. And this study, just out, gives an interesting take from a large dataset on this. The researchers around Alexander McKay at Virginia Commonwealth University analysed data from 11,000 surveys of employees sharing everyday work experiences and rated these into factors that stimulate or inhibit creativity. Creativity being a key metric to getting a competitive advantage for businesses.
What did they find?
Analysing the data showed that they could categorise the types of days that employees had into five categories:
-
-
- Toxic days: these are days that are high in conflict, obstacles and are missing stimulant factors. Fortunately, “only” 8% of days.
- Disengaged days: these are das that are low in all factors and represent disengagement and make up about 10% of days.
- Typical days: these are days that are well, average, a moderate amount of stimulance but also obstacles. These account, unsurprisingly for the majority of days. About 34% of days.
- Ideal days: these are the days we should probably aspire to with high stimulant factors but low obstacles and conflict. Notably they still had time pressure. These make up about 30% of workdays (which ain’t too bad actually).
- Crises days: these are days that are high in stimulant factors but also high in obstacle factors which seem to be around “good” conflict and wrestling with key problems. These make up about 20% of days.
-
So, in a hypothetical week, employees are in a bad place for half a day, disengaged for another half, in typical work mode for 1.5 days, in optimal work mode for 1.5 days, and spend 1 day in crises mode.
The next question is are these positive days actually better for creativity?
And this was a resounding yes. Those days which are ideal days rated much higher on creativity output but they also note that workers’ perceived creativity and productivity may actually be mismatched. The data for example shows that crises days are not as creative as workers rate them. Another note is that these days don’t average out as I did above nicely mixed up over a week. They tend to occur concurrently, so a toxic day is more likely to follow another toxic day. This can increase stress significantly – this shows that there can be a tendency to get in a rut – a positive one, or a negative one.
This also means it is important to try to manage this proactively.
This is therefore another piece of impressive and solid evidence as to why helping workers to have a good day at work will reap dividends for any business.
So what’s stopping you or your business making this happen?

Andy Habermacher
Andy is author of leading brains Review, Neuroleadership, and multiple other books. He has been intensively involved in writing and research into neuroleadership and is considered one of Europe’s leading experts. He is also a well-known public speaker speaking on the brain and human behaviour.
Andy is also a masters athlete (middle distance running) and competes regularly at international competitions (and holds a few national records in his age category).
Reference
Alexander S. McKay, Mayoor Mohan, Christopher S. Reina.
Another day, another chance: Daily workplace experiences and their impact on creativity.
Journal of Product Innovation Management, 2021; 39 (3): 292
DOI: 10.1111/jpim.12573
More Quick Hits
COVID on the Brain
Many COVID-19 patients have reported various neurological symptoms – the well-known brain fog, but also headaches and decreased cognitive function over months and extended periods of time. This even without serious infection or hospitalization. The research seems to...
Life satisfaction after work related to personality traits
As many of you know I have done plenty of work into personality and so found this study interesting. Dusanee Kesavayuth of Kasetsart University in Bangkok, Thailand analysed data from 2,000 adults aged between 50 and 75 in the British Household Panel Survey and found...
Unique regulation of brain in yoga practitioners
Quick HitsDaily brief research updates from the cognitive sciences es, you yoga practitioners knew you were special and here is the science to prove it! In this older study I came across (2018) participants were recruited to see how they dealt with...
Neurodivergence and the lonely brain
Quick HitsDaily brief research updates from the cognitive sciences eurodivergence is term that describes those that are not “neurotypical” such as those with autism and ADHD. In the surge of research into loneliness spurred by the pandemic it has...
Art Engages the Social brain
Quick HitsDaily brief research updates from the cognitive sciences reported in last week’s Quick Hits on how engaging in the arts has a relationship with self-control and avoidance of disagreeable and criminal behaviour and that is why this...
Swearing can increase strength, self-confidence, and risky behaviour
Quick HitsDaily brief research updates from the cognitive sciences wearing is frowned upon in many circumstances but is also used by many people in casual situations and particularly by comedians. So why do we swear if it is taboo? A team of...